People are more likely to watch romantic movies when they’re cold

Researchers at the University of Colorado and the Hong Kong University of Science and Technology analyzed data from a movie rental company and found that people’s preference for romantic movies increased when the weather outside was cold.
The researchers conducted four laboratory experiments investigating this effect. In one version, participants drank either hot or cold tea before being asked to choose a movie, and in another, an experimenter lowered the temperature of the surrounding room itself. Both experiments showed that people have an increased preference for romances when they are physically colder.

Sources: Askmen, Livescience.

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