New research has determined that a judgmental attitude may just go hand in hand with exposure to organic foods. In fact, a new study published in the journal of Social Psychological and Personality Science, has found that organic food may just make people act a bit like jerks.
A psychology professor from Loyola University in New Orleans had noted that many organic foods are named and marketed with moral terminology. For example, Honest Tea, or the many Eco- branded items. This is what made her conduct this study.
In it, she divided 60 people into three groups. One group was shown pictures of clearly labeled organic food, like apples and spinach. Another group was shown comfort foods such as brownies and cookies. And a third group — the controls — were shown non-organic, non-comfort foods like rice, mustard and oatmeal.
After, she asked the groups to judge the situations from 1 to 7. People exposed to organic food judged the situations at an average of 5.5. Comfort food people at 4.89 and the normal food people at 5.
So organic food might make you more judgmental. The same study also suggested that organic food might make you more selfish.
In a second phase of the study, they asked them how much time they’d be willing to help out a needy stranger. Organics said 13 minutes, while the other groups said 24 and 19 minutes.
Why could this be? The most popular explanation at this point is that people who eat organic food think in their minds that they’ve done some good for the world already, so they give themselves more leeway to not be good in other areas. In other words, you’ve already done your good deed for the day by eating organic food, so there’s no need to do more.